You’ve spent countless hours on YouTube trying to create the perfect social media strategy and focusing on creating engaging content. You might be getting word-of-mouth referrals from family and friends. So you are wondering, where exactly does having a website fit in?
All your marketing needs to lead to your website – where the ball is in your court. The website does the talking and convincing for you on an autopilot. It ties all the digital and non-digital marketing together and seamlessly guides visitors toward becoming customers.
That’s why having a strategic high-converting website is your best digital marketing tool. If instead, you have an online glorified brochure showcasing pretty pictures of your projects, you are missing out on a lot.
What is having no strategic website costing you?
Not having a strategic high-performing website is like having a bucket full of holes – no matter how many leads you get through social media, they do not stay, engage, or convert.
Your main goal is not to get the leads or eyeballs on your business. You can achieve that by running ads on Facebook, Instagram, or other social media. It’s all about keeping the visitors and guiding them through a preset journey to become customers.
Imagine having a predictable, reliable, powerful marketing tool that can increase their desire for your services, shorten your sales cycle, and automate your client and lead generation process for you on autopilot.
That’s exactly what you are missing out if you don’t have a website, or your website is merely a glorified online brochure showcasing pretty pictures of your projects.
An additional opportunity to attract more eyeballs
We already discussed the scenario when you get the leads through social media or word-of-mouth referrals and the job of your website is to convert them into clients.
Turns out that when done properly, a high-performing website can attract potential customers through SEO as well. Skipping a website altogether or having a simple portfolio brochure is not going to cut it – to optimize content for search engines, you need to have content in the first place.
Conclusion
So, to answer your question – do architects need a website? The answer is no, they don’t need a website. They need a high-performing strategic website what attracts and converts leads into customers 24/7.
